Brands Move to Newsroom Model

This strategy is not limited to these two companies; I’ve gotten a lot of pitches in the last two weeks about corporations paying for original content to be published onmore traditional journalistic websites. And there’s a new breed of web publishers taking advantage of this.

Before you start moaning about the ethics, my journo friends, companies now seem to realize that they need well-written content that isn’t just advertorial. And hey, someone has to be willing to pay us to write.

Brands Move to Newsroom Model

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