Driverless cars — if they make them, who will buy?

The auto industry is firmly behind autonomous cars, and so is the U.S. government. But despite a lot of hoo-hah in the press, consumer interest is low.

Kelley Blue Book’s Future Autonomous Vehicle Driver Study surveyed 2,264 consumers aged 12 to 64 and found a strong disconnect between those of us in the auto-tech bubble and real-world folks.

This interview with  Karl Brauer, executive publisher of Autotrader and Kelley Blue Book, goes over the findings. Bottom line: Consumer education needs to be better.

What If No-One Wants a Driverless Car?

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