The app frenzy of a few years ago led to a goldmine for app developers, who profited from other developers seeking attention for their own apps. Now, consumer brands have jumped in full-force. These brands don’t expect direct sales, they hope to get consumers to download their own branded apps. The end game is building up databases of mobile customers that they can match to their existing CRM databases.
CIOs at retail organizations are struggling to balance security with innovation on limited budgets, according to a survey conducted in December 2014 by Forrester for the National Retail Federation. In the survey of 84 top retail CIOs, 97 percent identified cyber security as a top concern.
Meanwhile, the hacks and data thefts seem relentless. With mobile payments rising in importance, this article looks at security strategies retail CIOs are or should be using to secure transactions across channels.
Twitter Moments recently went live for me, providing a curated selection of top tweets. And very soon, Twitter will test “promoted moments,” that is, brand content, according to Venture Beat. With Facebook providing APIs to let publishers including the New York Times publish directly via Instant Articles, it seems media companies are anxious to harness the power of social medial. But what about their business model of showing ads against content?
I frequently work with the Bing Ads team writing web copy. In this case, I took a welter of interesting stats and actionable insights that the team had gleaned from search data and created an engaging blog post.
Broadcast and cable networks took a big step forward at the 2015 Upfronts by pitching various data platforms and services to help advertisers target audiences by buying habits as well as demographics, or to calculate the effectiveness of TV campaigns. Most of these are at the “initiative” stage; the big step is just the fact that they’re working on this problem.
As the line blurs between television and digital, with consumers watching all kinds of content on all different screens, the ad industry still turns out for two major events: the Digital Content NewFronts and the TV Upfronts. I polled buyers on what they were expecting and how the media landscape is changing in two stories for Portada: