Will the Role of Chief Marketing Officer Disappear?

As global mobile traffic approaches half of all website visits, every company wants to be “digital first.” And, as @RandSchulman says in this article, because so much of a B2C company’s interaction happens online, digital marketing has become the central force in many companies.

Should companies rethink the role of the CMO in the organization — or maybe do away with it in favor of some new job like chief digital officer?

Hear from Schulman, as well as PwC and Camford Management Associates in Is the CMO Dead?


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