I created four bylined articles for email marketing provider BlueHornet, working with their subject-matter expert and pulling from company assets:
8 Email Lessons in the Art of the Winback Campaign
5 Keys to Building a Quality Email List
Author: Susan Kuchinskas
Can Native Advertising Be Programmatic?
My editor liked this idea because it contained not one but two ad-world buzzwords. Programmatic content is also a concept that scares us journalists and content creators to death, stinking as it does of robots and the bad old days of content farms.
However, programmatic native advertising has been with us since, arguably, the earliest days of AdWords. This article for Campaign US explores in depth where programmatic makes sense for native advertising, how it’s already being used and whether premium publishers will be able to keep raking in premium rates for native articles on their sites.
How Connectivity Will Improve Autonomous Driving
Evidently, whether self-driving cars will need to be connected to external databases, maps or whatever is a matter of contention. I always thought they would, to access real-time maps, traffic and road info, etc. In the world of research, however, “autonomous” means the vehicle has no need to connect to any external systems. This article examines how real-world autonomous cars will make use of their persistent connections.
Autonomous and Connected: Better Together
I think I deserve props for not using that Reese’s P-butter Cups analogy. : )
Next-gen sensors for autonomous cars
There are three strategies for implementing advanced safety features that will lead to full autonomy: add still more sensors; reduce the number of sensors by combining functions; use advanced processing to make use of sensor data.
Here’s a look at how vendors and tier 1s are doing all of them.
What’s holding up EV adoption?
It turns out that range anxiety should not make auto shoppers anxious. Better batteries and easy at-home and at-work charging should take care of the needs of most Americans. So, how do we get people off the gas?
Big Data and Connected Cars
There’s not as much hype about big data in the auto industry as there is in marketing, but, for sure, connected vehicles will generate big, big data. This article discusses the barriers to making use of it and business-case questions still to be answered.
Mobile Payments Still in Hype Cycle
Mobile commerce was definitely up over the 2014 holiday shopping season — and for many sites, mobile traffic has surpassed desktop traffic. (Although I think that tablets, which are used more like laptops, which have replaced desktops, are muddying the stats.)
But, despite all the attention Apple Pay got, few used mobile payments to buy stuff.
Why Virtual Reality on the Web Is Important (and cool)
Seems like virtual reality is about to blow up. Mozilla and Google plan to implement browser APIs that will let VR developers make their virtual worlds accessible via the browser. Users still will need headsets, however.
Postcard from Detroit
I’m a big fan of the Motor City. If I wasn’t so settled in Berkeley, I’d definitely move there. I occasionally do some lifestyle/culture writing and this was a fun piece.
I didn’t choose the title; Detroit is much cooler than Oakland.
The photo is by Jesse Welter, who leads photo expeditions all over the city.
http://www.oaklandmagazine.com/Oakland-Magazine/October-2014/Detroit-As-An-Oakland-Doppelganger/
Facebook’s Google Ambitions
Last week, Facebook reported Q3 earnings. Revenue exceeds analysts expectations, stock falls, blah blah blah. What was interesting about the call was how much like Google Facebook is sounding, not least of which is its ambition to catalog, well, not all the world’s knowledge, but all the world’s Facebook content — which is coming close to equaling the size of Google’s index.