Complex concepts become lucid prose
Well, this is far from the first. Automakers, designers and journos have been salivating about concepts for autonomous vehicles that don’t need those annoying steering wheels.
This article looks at purpose-built autonomous shuttles and examines the emotional factors that will be crucial for consumer acceptance.
Service-oriented architectures have been a standard approach in the IT world for decades. And it’s been on automakers’ agendas for at least five years. As over-the-air updates become more important for basic safety and infotainment features, moving to SOAs becomes imperative.
Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.
Why Ford reimagined an American icon with an eye toward an increasingly electric future