Complex concepts become lucid prose
I did not know this until I got the opportunity to write scripts for a segment of Mailin’ It. This one covers some of the quirkier ways the U.S. Postal Service has gotten mail to recipients. Scroll down to the bottom of the transcript to the Did You Know part.
Photo by Ethan Hoover on Unsplash
Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.
Why Ford reimagined an American icon with an eye toward an increasingly electric future
Corporate marketing teams and digital publishers can struggle to find media files stored across systems. A digital asset management system, or DAM, may not be enough. Media asset management systems, or MAMs, are designed for video-heavy, collaborative environments. Here’s a comparison:
MAM vs. DAM Solutions: Finding the Right Clip in a Heap of Video Files
This was written on behalf of the CEO of Sunrun, showing how the company’s approach contributes to the public good, fueled by personal passion.
Earth Day: Start Local to Build Global Impact
I wrote this post on behalf of an executive at Samsung Next, covering a panel on increasing diversity. See why this is so important for startups.
Every company wants to hold onto their customers, but relentless marketing turns people off. This blog post for the IBM Big Data Blog explores three ways businesses can use data to increase loyalty.
Data Is Key to Building Brand Loyalty
I frequently work with the Bing Ads team writing web copy. In this case, I took a welter of interesting stats and actionable insights that the team had gleaned from search data and created an engaging blog post.
I created four bylined articles for email marketing provider BlueHornet, working with their subject-matter expert and pulling from company assets:
8 Email Lessons in the Art of the Winback Campaign
5 Keys to Building a Quality Email List