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Category: Psychology in business

by Susan Kuchinskas - May 30, 2022May 29, 2022

Fantasizing about AV interiors

Well, this is far from the first. Automakers, designers and journos have been salivating about concepts for autonomous vehicles that don’t need those annoying steering wheels.

This article looks at purpose-built autonomous shuttles and examines the emotional factors that will be crucial for consumer acceptance.

Creating the Driverless Car’s Interior

by Susan Kuchinskas - November 20, 2016January 13, 2017

How to Say No Nicely — for Developers and Everyone Else

I’m still learning how to say no. Are you? This article is targeted toward developers pushing back against scope creep and feature bloat, but it has good advice for everyone.

4 Nicer, Science-backed Ways to Say No

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