Brands Move to Newsroom Model
This strategy is not limited to these two companies; I’ve gotten a lot of pitches in the last two weeks about corporations paying for original content to be published onmore traditional journalistic websites. And there’s a new breed of web publishers taking advantage of this.
Before you start moaning about the ethics, my journo friends, companies now seem to realize that they need well-written content that isn’t just advertorial. And hey, someone has to be willing to pay us to write.