Service-oriented architectures have been a standard approach in the IT world for decades. And it’s been on automakers’ agendas for at least five years. As over-the-air updates become more important for basic safety and infotainment features, moving to SOAs becomes imperative.
Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.
Why Ford reimagined an American icon with an eye toward an increasingly electric future
We’ve had to learn to keep away from strangers–as well as our friends and relatives. How can mobility-as-a-service providers deal with the new need for sanitation and distance?
You be the judge. My short story was published by Terror House!
Photo by Barry Weatherall on Unsplash
Nobody wants to learn new software to do their jobs. Finding the right-sized asset management systems, or MAM, is key to getting something that’s useful.
Finding the Right-Sized Asset Manager for Your Post-Production Workflow
I’ve been covering mobile since 2000, and among the first memes was, “You’re driving past a McDonald’s, and you get a coupon.” Twenty years later, and there’s still no there there. This article examines whether pandemic behavior has changed enough that people will want to order and pay for stuff without leaving the car–and without picking up the phone.
My dive into asset management continues with this story for Avid’s blog:
Asset Management Tips: Helping News Teams Find Footage Faster
If running big buses on fixed routes and fixed schedules was a money-loser already, the COVID-19 pandemic may provide the tipping point for public transport as a whole. Some operators have found they can switch to on-demand transportation more quickly than they thought.
Streaming services are brilliant for sports addicts, who can watch international matches live. But that’s a bad play for sleep quality. If you must watch into the early hours, here are some tips for recovering the next day.
Do you sleep with a pet? Our new cat would like to –sort of. What she really would like to do is hop on and off the bed, onto and off the windowsill, etc. etc. all through the night. So that’s a no for us. My un-bylined article has some good info: