Is It Finally Time for Car Commerce?

I’ve been covering mobile since 2000, and among the first memes was, “You’re driving past a McDonald’s, and you get a coupon.” Twenty years later, and there’s still no there there. This article examines whether pandemic behavior has changed enough that people will want to order and pay for stuff without leaving the car–and without picking up the phone.

Fintech’s Lessons for the Automaker

Broadcast Production: You need a MAM

Corporate marketing teams and digital publishers can struggle to find media files stored across systems. A digital asset management system, or DAM, may not be enough. Media asset management systems, or MAMs, are designed for video-heavy, collaborative environments. Here’s a comparison:

MAM vs. DAM Solutions: Finding the Right Clip in a Heap of Video Files

Voice Assistants May Be the Key to Car Interfaces

It makes total sense: Google, Apple and Amazon have perfected voice assistants, and the car is a perfect, um, vehicle for getting things done hands-free.

Smart, voice-powered assistants’ potential to orchestrate a variety of services to answer a driver’s request could help automakers offer a branded, differentiated customer experience.

A case in point is Nomi, the Nio brand’s in-car assistant, pictured courtesy of Nio.

Can Voice Assistants Open On-Board Revenue Flood Gates?