Custom branded music channels on streaming services are the go-to medium for brands that want to reach this suddenly hot consumer segment.
As global mobile traffic approaches half of all website visits, every company wants to be “digital first.” And, as @RandSchulman says in this article, because so much of a B2C company’s interaction happens online, digital marketing has become the central force in many companies.
Should companies rethink the role of the CMO in the organization — or maybe do away with it in favor of some new job like chief digital officer?
Hear from Schulman, as well as PwC and Camford Management Associates in Is the CMO Dead?
I really enjoy covering conferences, and often come in as a hired gun for a publisher. It’s an opportunity to speak with very smart people and keep abreast of the latest ideas. And producing a same-day report keeps me focused and challenges me to quickly distill themes and trends.
Here’s my second-day report on Open Mobile Summit in San Francisco.
Car companies wanna be like tech companies …
I had the privilege of working on a content strategy and creation project with Schwab. This article is one of the results:
Auto dealerships theoretically could benefit from services for internet-connected cars that would, for example, alert the dealer when a car needs servicing. In practice, dealers are really wary of new products like Ford Sync, Hyundai BlueLink, or BMW ConnectedDrive. They’re hard to sell and harder to support. This article examines the challenges and opportunities.
I’m honored that a rather elderly article I wrote for Wired.com on synthetic humans is referenced in a book review in the Yale Journal of Law and Humanities. The article was written in the early days of computer animation, when “virtual humans” — computer-generated characters that could interact to external stimuli — were just beginning to be possible.
Image Is Everything is one of the first stories I wrote for Wired.com was about the possible that virtual versions of famous people could be used commercially without their approval — a notion that seems quaint in this era of cyberstalking and digital personae.
Here’s the official citation:
Johnson, Peter (2001) “Can You Quote Donald Duck?: Intellectual Property in Cyberculture,” Yale Journal of Law & the Humanities: Vol. 13: Iss. 2, Article 4.
Available at: http://digitalcommons.law.yale.edu/yjlh/vol13/iss2/4
See also an early story for ClickZ, Putting Virtual Humans to Work, and
Gamification — using elements of play to make tasks more engaging, interesting and/or rewarding — certainly works for me. The task for auto makers and insurance companies is to use gamification to encourage good driving behaviors without being distracting.
I had fun with this one … oh, the puns. Is that so wrong?
Brands Milk #RoyalBaby Mania on ClickZ.com
Everyone wants to twittify their product — even car makers, who are worried that Millennial consumers aren’t interested in driving. Some auto makers are plunging ahead and enabling interaction with Facebook and Twitter accounts, often through voice recognition tech that lets drivers talk to tweet. This article looks at some of the less obvious ways that social media could be integrated with connected car services.