I get very cranky when I read articles with unsubstantiated claims about millennials. And I’m always on the lookout for hard data to disprove those myths. Luckily, my client Adestra had some — so it was extra satisfying to write this article for Matt.
I’m still learning how to say no. Are you? This article is targeted toward developers pushing back against scope creep and feature bloat, but it has good advice for everyone.
On behalf of Connexity, I spoke to some of the world’s top marketers about how retailers should prepare for the 2016 holiday shopping season. The most important thing: merge data across channels.
E-Commerce Marketing Tips for the Holiday Season
PHOTO: Jonas Bengtsson
I’ve been fascinated by all things having to do with the brain and psychology for many years, so I enjoyed writing these two posts for EveryoneSocial, a social-media content-management platform.
This Is Your Brain on Social Media
The Psychology of Social Selling
PHOTO: Neil Conway
Am I an expert on search engine optimization? Far from it. It took plenty of research to come up with these four tips. Luckily, my client, SEO PowerSuite, helped me out.
Part of the success of the Starbucks app is that it was so well-designed. Starbucks rolled it out in stages based on customer usage, adding features gradually. This article examines the additional factors that make Starbucks — and its ilk — the likeliest to succeed with m-payments.
It’s becoming clear that level 3 #autonomous driving won’t be much fun — or very safe. Drivers will be expected to pay attention and stay ready to take control in an emergency, so what’s the point?
Experts explain why we’ll see a mix of truly autonomous vehicles and more advanced driver safety features instead of what has been proposed as the third level.
Driverless Vehicles Will Continue to Dominate Auto Headlines
New series of videos combine sexy urban types with more product information, aiming to reach people who are just starting to consider Cadillac. The videos are by Zacaroli LLC, a new New York shop founded to do longer-form brand work.
This was a fun and also eye-opening piece for me to report. President Obama’s new regulation requires employers to pay overtime to staff making as much as $50,000 a year. The question my article was supposed to answer was, what are advertising agencies doing now to improve work/life balance for their staff?
It sounds like a lot of fun to work at these agencies, with classes, outings and trips. On the downside, junior staffers work days, evenings and weekends. What do you think? Would these perks drive you to work day and night?
Overtime Pay? Try Yoga Instead
Instagram advertising saw 400 percent growth from August through December, according to Brand Networks. Consumer packaged goods, fashion and retail are among the top spenders. It feels a little bit like coming full-circle back to the days of glossy magazine ads. What’s different is that, instead of hoping people will buy the magazine, you can not only target who you want to reach on Instagram, you can also encourage them to distribute your luscious product shots to their friends.
Adding an adorable baby never hurts, either.