Are Media Companies Cannibalizing Ad Sales by Publishing to Social Media?

Twitter Moments recently went live for me, providing a curated selection of top tweets. And very soon, Twitter will test “promoted moments,” that is, brand content, according to Venture Beat. With Facebook providing APIs to let publishers including the New York Times publish directly via Instant Articles, it seems media companies are anxious to harness the power of social medial. But what about their business model of showing ads against content?

Read: Will Ad Money Follow News to Social Media?

First steps toward programmatic TV-buying

Broadcast and cable networks took a big step forward at the 2015 Upfronts by pitching various data platforms and services to help advertisers target audiences by buying habits as well as demographics, or to calculate the effectiveness of TV campaigns. Most of these are at the “initiative” stage; the big step is just the fact that they’re working on this problem.

Networks Take Baby Steps into Data, and Buyers Shrug

NewFronts and Upfronts Converge

As the line blurs between television and digital, with consumers watching all kinds of content on all different screens, the ad industry still turns out for two major events: the Digital Content NewFronts and the TV Upfronts. I polled buyers on what they were expecting and how the media landscape is changing in two stories for Portada:

Maturing Marketplace: Digital NewFronts 2015

(The second one will publish next week.)

How the TechHire Initiative Could Change Business and Lives

This seems like a no-brainer, and I don’t understand why Obama’s TechHire Initiative is not getting more attention. The idea is, with 500,000 — yes, that many — technology jobs unfilled, you don’t really need a four-year computer-science degree to do a lot of them. This blog post I did for staffing company Modis explains how it works and highlights some early successes.

The TechHire Initiative and What It Means for Your Business

Can Native Advertising Be Programmatic?

My editor liked this idea because it contained not one but two ad-world buzzwords. Programmatic content is also a concept that scares us journalists and content creators to death, stinking as it does of robots and the bad old days of content farms.

However, programmatic native advertising has been with us since, arguably, the earliest days of AdWords. This article for Campaign US explores in depth where programmatic makes sense for native advertising, how it’s already being used and whether premium publishers will be able to keep raking in premium rates for native articles on their sites.

Native Programmatic: Apples and Oranges in the Same Basket