Twitter Moments recently went live for me, providing a curated selection of top tweets. And very soon, Twitter will test “promoted moments,” that is, brand content, according to Venture Beat. With Facebook providing APIs to let publishers including the New York Times publish directly via Instant Articles, it seems media companies are anxious to harness the power of social medial. But what about their business model of showing ads against content?
I frequently work with the Bing Ads team writing web copy. In this case, I took a welter of interesting stats and actionable insights that the team had gleaned from search data and created an engaging blog post.
Broadcast and cable networks took a big step forward at the 2015 Upfronts by pitching various data platforms and services to help advertisers target audiences by buying habits as well as demographics, or to calculate the effectiveness of TV campaigns. Most of these are at the “initiative” stage; the big step is just the fact that they’re working on this problem.
This blog post for Bing highlights the search provider’s research into people’s spending, shopping and searching habits during the back-to-school season, which is worth $74.9 billion to retailers.
I talked with robotics researchers working on aspects of autonomous cars. Turns out, soccer is harder than driving.
This white paper for Modis discusses the key hires companies need in order to create a solid cyber-security strategy.
As the line blurs between television and digital, with consumers watching all kinds of content on all different screens, the ad industry still turns out for two major events: the Digital Content NewFronts and the TV Upfronts. I polled buyers on what they were expecting and how the media landscape is changing in two stories for Portada:
Maturing Marketplace: Digital NewFronts 2015
(The second one will publish next week.)
This seems like a no-brainer, and I don’t understand why Obama’s TechHire Initiative is not getting more attention. The idea is, with 500,000 — yes, that many — technology jobs unfilled, you don’t really need a four-year computer-science degree to do a lot of them. This blog post I did for staffing company Modis explains how it works and highlights some early successes.
I created four bylined articles for email marketing provider BlueHornet, working with their subject-matter expert and pulling from company assets:
My editor liked this idea because it contained not one but two ad-world buzzwords. Programmatic content is also a concept that scares us journalists and content creators to death, stinking as it does of robots and the bad old days of content farms.
However, programmatic native advertising has been with us since, arguably, the earliest days of AdWords. This article for Campaign US explores in depth where programmatic makes sense for native advertising, how it’s already being used and whether premium publishers will be able to keep raking in premium rates for native articles on their sites.