Ecommerce SEO Is Still Important – Here’s How to Do It Right
Am I an expert on search engine optimization? Far from it. It took plenty of research to come up with these four tips. Luckily, my client, SEO PowerSuite, helped me out.
How Starbucks Was Perfectly Positioned for Mobile Payments
Part of the success of the Starbucks app is that it was so well-designed. Starbucks rolled it out in stages based on customer usage, adding features gradually. This article examines the additional factors that make Starbucks — and its ilk — the likeliest to succeed with m-payments.
Why Autonomous Cars Will Skip Level 3
It’s becoming clear that level 3 #autonomous driving won’t be much fun — or very safe. Drivers will be expected to pay attention and stay ready to take control in an emergency, so what’s the point?
Experts explain why we’ll see a mix of truly autonomous vehicles and more advanced driver safety features instead of what has been proposed as the third level.
Driverless Vehicles Will Continue to Dominate Auto Headlines
Cadillac Uses Content to Reach Younger Consumers
New series of videos combine sexy urban types with more product information, aiming to reach people who are just starting to consider Cadillac. The videos are by Zacaroli LLC, a new New York shop founded to do longer-form brand work.
Do Ad Agency Perks Make Up for Long Hours?
This was a fun and also eye-opening piece for me to report. President Obama’s new regulation requires employers to pay overtime to staff making as much as $50,000 a year. The question my article was supposed to answer was, what are advertising agencies doing now to improve work/life balance for their staff?
It sounds like a lot of fun to work at these agencies, with classes, outings and trips. On the downside, junior staffers work days, evenings and weekends. What do you think? Would these perks drive you to work day and night?
Overtime Pay? Try Yoga Instead
Why CPG Brands Are Killing It on Instagram
Instagram advertising saw 400 percent growth from August through December, according to Brand Networks. Consumer packaged goods, fashion and retail are among the top spenders. It feels a little bit like coming full-circle back to the days of glossy magazine ads. What’s different is that, instead of hoping people will buy the magazine, you can not only target who you want to reach on Instagram, you can also encourage them to distribute your luscious product shots to their friends.
Adding an adorable baby never hurts, either.
Bot Fraud Keeping Pace with Ad Growth
Digital advertising continues to expand, and ad fraud is growing right along with it. The Association of National Advertisers found bot traffic keeping pace with digital spending — and says it’s on advertisers to fix this.
In-App Advertising Is Moving from Install to Brand Ads
The app frenzy of a few years ago led to a goldmine for app developers, who profited from other developers seeking attention for their own apps. Now, consumer brands have jumped in full-force. These brands don’t expect direct sales, they hope to get consumers to download their own branded apps. The end game is building up databases of mobile customers that they can match to their existing CRM databases.
The story has comments from inMobi and Taptica.
Second Wave of In-App Advertisers Seeks Customer Acquisition, Not ROI
Security Is a Threat to E-Commerce
CIOs at retail organizations are struggling to balance security with innovation on limited budgets, according to a survey conducted in December 2014 by Forrester for the National Retail Federation. In the survey of 84 top retail CIOs, 97 percent identified cyber security as a top concern.
Meanwhile, the hacks and data thefts seem relentless. With mobile payments rising in importance, this article looks at security strategies retail CIOs are or should be using to secure transactions across channels.
Big Data Can Increase Brand Loyalty
Every company wants to hold onto their customers, but relentless marketing turns people off. This blog post for the IBM Big Data Blog explores three ways businesses can use data to increase loyalty.
Data Is Key to Building Brand Loyalty