I just returned from covering the Consumer Telematics Conference in Las Vegas. This conference brings together automakers, suppliers, tech startups and investors. The annual meeting is a good way to take stock of how things have changed.
My biggest takeaway is that connected-car data–rather than autonomous driving–was the most important topic. With self-driving pilots underway and most automakers firm in their autonomous development cycles, the energy is now directed toward making the immense amounts of data generated by connected cars usable.
Winning the Race for Consumer Confidence and Data
Automakers, insurers and startups would love to think that, by providing feedback on your driving, you’d get better. You’d have fewer accidents and voila, your rates would go down.
Too bad we’re so self-righteous about our driving abilities. (Studies show that about two thirds of us think we’re better-than-average drivers.)
Do you want a beep to annoy you when you speed? A score at the end of each drive? How about a friendly conversation with a live human?
Read about the different tactics they’re trying to get us to drive smarter.
In the next 10 years, some form of artificial intelligence will be installed in 100 percent of new cars, according to IHS Markit.
This article describes current use cases for AI as well as the hurdles still to be overcome. One interesting idea from Luca DeAmbroggi of IHS is that there might be some kind of external certification process for an automotive AI — like a driver’s license.
AI: The Next Step in Smart Automotive
There are plenty of good reasons why we’ll see autonomy in this sector first.
In fact, there are lots of interesting pilots already going on, as this article explains.
That’s how one reviewer described my my first novel, a science fiction/detective story, just published by Pandamoon Publishing.
The near-future world I created draws from my experience as a technology journalist and science aficionado. Genetic engineering, social media, artificial intelligence and climate change all play a role.
It’s an homage to Raymond Chandler and deeply inspired by Blade Runner.
It’s available in paperback and digital versions on Amazon. Please check it out here.
AdWords and self-service advertising transformed the ad landscape. So far, television ads are the last holdout against automation. But programmatic TV is coming.
TV Ad Tech’s Self-Service Opportunities
Recently, Redfin designated Bushrod, a formerly unknown Oakland neighborhood, as the hottest neighborhood in the 2017 real estate market–in the entire United States. People who want to buy homes hear horror stories about investors snatching properties away from traditional buyers. My article for Oakland Magazine demystifies what it takes to win the deal. Sometimes, it’s a matter of elbow grease.
Do Not Fear the All-Cash Offer
Artificial intelligence is a key enabling technology for self-driving and semi-autonomous cars. This report examines the areas where machine learning, deep learning and big data already are deployed, and what the next steps are.
Read it on the Tu-Auto site.
The auto industry is firmly behind autonomous cars, and so is the U.S. government. But despite a lot of hoo-hah in the press, consumer interest is low.
Kelley Blue Book’s Future Autonomous Vehicle Driver Study surveyed 2,264 consumers aged 12 to 64 and found a strong disconnect between those of us in the auto-tech bubble and real-world folks.
This interview with Karl Brauer, executive publisher of Autotrader and Kelley Blue Book, goes over the findings. Bottom line: Consumer education needs to be better.
What If No-One Wants a Driverless Car?
I get very cranky when I read articles with unsubstantiated claims about millennials. And I’m always on the lookout for hard data to disprove those myths. Luckily, my client Adestra had some — so it was extra satisfying to write this article for Matt.
Millennials and Why Email Is G.O.A.T.