NewFronts and Upfronts Converge

As the line blurs between television and digital, with consumers watching all kinds of content on all different screens, the ad industry still turns out for two major events: the Digital Content NewFronts and the TV Upfronts. I polled buyers on what they were expecting and how the media landscape is changing in two stories for Portada:

Maturing Marketplace: Digital NewFronts 2015

(The second one will publish next week.)