Car Dealers vs. Connected Cars

Auto dealerships theoretically could benefit from services for internet-connected cars that would, for example, alert the dealer when a car needs servicing. In practice, dealers are really wary of new products like Ford Sync, Hyundai BlueLink, or BMW ConnectedDrive. They’re hard to sell and harder to support. This article examines the challenges and opportunities.

The New Dealers: Selling Telematics to Car Dealers