I did not know this until I got the opportunity to write scripts for a segment of Mailin’ It. This one covers some of the quirkier ways the U.S. Postal Service has gotten mail to recipients. Scroll down to the bottom of the transcript to the Did You Know part.
Photo by Ethan Hoover on Unsplash
Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.
Why Ford reimagined an American icon with an eye toward an increasingly electric future
Corporate marketing teams and digital publishers can struggle to find media files stored across systems. A digital asset management system, or DAM, may not be enough. Media asset management systems, or MAMs, are designed for video-heavy, collaborative environments. Here’s a comparison:
MAM vs. DAM Solutions: Finding the Right Clip in a Heap of Video Files
This was written on behalf of the CEO of Sunrun, showing how the company’s approach contributes to the public good, fueled by personal passion.
Earth Day: Start Local to Build Global Impact
I wrote this post on behalf of an executive at Samsung Next, covering a panel on increasing diversity. See why this is so important for startups.
Blog posts, byliners, reports and white papers, or web copy? Bring it on. I’ve got excellent experience producing these for a variety of clients.
Web copy
Client: Microsoft Bing Search
Attract tax filers by aligning campaigns with search trends
Treat Yourself to Halloween Sales
Client: Hoha Modern
Consulted on content and wrote copy for design firm’s website: HohaModern.com
Blog posts
How to Drive Direct Bookings and Why You Should (Revinate)
Many more articles on my Contently profile
Reports/white papers
For a selection of reports and white papers, click here.
Case studies/customer profiles
Revinate Heroes highlight customers’ personal stories and product success.
Case studies showcase Motorola Solutions’ consulting services and technology:
Prince George’s County 9-1-1: More Than Just a Voice
Riskified Takes on the Speed and Scale of E-Commerce Fraud With Insights From New Relic
Here’s a representative sample of reports and white papers I’ve produced for clients:
Public Transit and Mobility in the US
Client: Impact Cities
There’s a multitude of startups offering alternatives to public transportation, as well as last-mile options: ride hailing, ride sharing, autonomous shuttles, etc. This report examines whether they’ll cannibalize public transport and what’s necessary to better integrate them with existing modes.
Creating an On-Demand Electrified Mobility Ecosystem
Client: Impact Cities
This report examines the challenges of moving to all-electric municipal, multimodal transportation systems.
Today’s Auto Buyer and the Digital Retailing Experience
Client: Jumpstart Automotive
This paper provides insight into a study by Jumpstart and Ipsos on how consumers and auto dealers perceive the influence of online marketing.
Content Distribution in 2018: As Video Zooms, Resource Issues Loom
Client: True Anthem
True Anthem uses artificial intelligence to optimize content delivery. This report covers a survey of publishers on their challenges with social content distribution.
The Challenges Behind Multi-Cloud Management
Client: Carpathia
This white paper examines the emerging trend of multi-cloud architectures and explains how companies can benefit from comprehensive tools for management such as Carpathia’s.
Smart Cities: Embracing the Urban Data Economy
Client: Impact>Cities
Examining the challenges and opportunities for cities to better use the data they have while preparing for a smarter future. Includes mobility, transit, smart grid, smart buildings and infrastructure.
Automotive Cybersecurity Industry Overview
Client: TU-Auto
Written for business leaders, this report examines security strategies and technologies for connected cars.
Meeting Exceptional Security Challenges
Client: Modis
This white paper includes an overview of new security threats, outlines steps companies should take to prepare for or recover from a breach, and discusses the roles and skill sets needed.
Rebuilding from a Cybersecurity Breach
Client: Modis
This report outlines best practices and methodologies for companies that have experienced a cybersecurity breach.
Every company wants to hold onto their customers, but relentless marketing turns people off. This blog post for the IBM Big Data Blog explores three ways businesses can use data to increase loyalty.
Data Is Key to Building Brand Loyalty
I frequently work with the Bing Ads team writing web copy. In this case, I took a welter of interesting stats and actionable insights that the team had gleaned from search data and created an engaging blog post.
I created four bylined articles for email marketing provider BlueHornet, working with their subject-matter expert and pulling from company assets:
8 Email Lessons in the Art of the Winback Campaign
5 Keys to Building a Quality Email List