I did not know this until I got the opportunity to write scripts for a segment of Mailin’ It. This one covers some of the quirkier ways the U.S. Postal Service has gotten mail to recipients. Scroll down to the bottom of the transcript to the Did You Know part.
Photo by Ethan Hoover on Unsplash
Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.
Why Ford reimagined an American icon with an eye toward an increasingly electric future
Corporate marketing teams and digital publishers can struggle to find media files stored across systems. A digital asset management system, or DAM, may not be enough. Media asset management systems, or MAMs, are designed for video-heavy, collaborative environments. Here’s a comparison:
MAM vs. DAM Solutions: Finding the Right Clip in a Heap of Video Files
This was written on behalf of the CEO of Sunrun, showing how the company’s approach contributes to the public good, fueled by personal passion.
Earth Day: Start Local to Build Global Impact
I wrote this post on behalf of an executive at Samsung Next, covering a panel on increasing diversity. See why this is so important for startups.
Blog posts, byliners, reports and white papers, or web copy? Bring it on. I’ve got excellent experience producing these for a variety of clients.
Blog posts
Fleet Telematics Helps Virginia DOT Promote Social Distancing (CalAmp)
Finding the Right-Sized Asset Manager for Your Post-Production Workflow (Avid)
Why Ford reimagined an American icon with an eye toward an increasingly electric future (Business Insider)
Asset Management Tips: Helping News Teams Find Footage Faster (Avid)
Byliners
VTFET: The revolutionary new chip architecture that could keep Moore’s Law alive for years to come (IBM Research)
Sunrun puts the power back into the hands of the people – and that’s why I joined (Sunrun)
Many more articles on my Contently profile
Reports/white papers
For a selection of reports and white papers, click here.
Case studies showcase Motorola Solutions’ consulting services and technology:
Prince George’s County 9-1-1: More Than Just a Voice
City of Santa Maria Enhances Community Protection With Next Gen Technology
Here’s a representative sample of reports and white papers I’ve produced for clients:
Public Transit and Mobility in the US
Client: Impact Cities: There’s a multitude of startups offering alternatives to public transportation, as well as last-mile options: ride hailing, ride sharing, autonomous shuttles, etc. This report examines whether they’ll cannibalize public transport and what’s necessary to better integrate them with existing modes.
Creating an On-Demand Electrified Mobility Ecosystem
Client: Impact Cities: This report examines the challenges of moving to all-electric municipal, multimodal transportation systems.
Today’s Auto Buyer and the Digital Experience
Client: Jumpstart Automotive: This paper provides insight into a study by Jumpstart and Ipsos on how consumers and auto dealers perceive the influence of online marketing.
Smart Cities: Embracing the Urban Data Economy
Client: Impact Cities: Examining the challenges and opportunities for cities to better use the data they have while preparing for a smarter future. Includes mobility, transit, smart grid, smart buildings and infrastructure.
Automotive Cybersecurity Industry Overview
Client: TU-Auto: Written for business leaders, this report examines security strategies and technologies for connected cars.
Meeting Exceptional Security Challenges
Client: Modis: This white paper includes an overview of new security threats, outlines steps companies should take to prepare for or recover from a breach, and discusses the roles and skill sets needed.
Rebuilding from a Cybersecurity Breach
Client: Modis: This report outlines best practices and methodologies for companies that have experienced a cybersecurity breach.
Every company wants to hold onto their customers, but relentless marketing turns people off. This blog post for the IBM Big Data Blog explores three ways businesses can use data to increase loyalty.
Data Is Key to Building Brand Loyalty
I frequently work with the Bing Ads team writing web copy. In this case, I took a welter of interesting stats and actionable insights that the team had gleaned from search data and created an engaging blog post.
I created four bylined articles for email marketing provider BlueHornet, working with their subject-matter expert and pulling from company assets:
8 Email Lessons in the Art of the Winback Campaign
5 Keys to Building a Quality Email List