Service-oriented architectures have been a standard approach in the IT world for decades. And it’s been on automakers’ agendas for at least five years. As over-the-air updates become more important for basic safety and infotainment features, moving to SOAs becomes imperative.
Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.