Ford Motor Co. wanted to create consumer excitement for the launch of its new, all-electric Mustang. This article recounts the branding and design decisions behind the new car.
Corporate marketing teams and digital publishers can struggle to find media files stored across systems. A digital asset management system, or DAM, may not be enough. Media asset management systems, or MAMs, are designed for video-heavy, collaborative environments. Here’s a comparison:
This was written on behalf of the CEO of Sunrun, showing how the company’s approach contributes to the public good, fueled by personal passion.
I wrote this post on behalf of an executive at Samsung Next, covering a panel on increasing diversity. See why this is so important for startups.
Blog posts, byliners, reports and white papers, or web copy? Bring it on. I’ve got excellent experience producing these for a variety of clients.
Client: Microsoft Bing Search
Client: Hoha Modern
Consulted on content and wrote copy for design firm’s website: HohaModern.com
Many more articles on my Contently profile
For a selection of reports and white papers, click here.
Case studies/customer profiles
Revinate Heroes highlight customers’ personal stories and product success.
Case studies showcase Motorola Solutions’ consulting services and technology:
Here’s a representative sample of reports and white papers I’ve produced for clients:
Client: Impact Cities
There’s a multitude of startups offering alternatives to public transportation, as well as last-mile options: ride hailing, ride sharing, autonomous shuttles, etc. This report examines whether they’ll cannibalize public transport and what’s necessary to better integrate them with existing modes.
Client: Impact Cities
This report examines the challenges of moving to all-electric municipal, multimodal transportation systems.
Client: Jumpstart Automotive
This paper provides insight into a study by Jumpstart and Ipsos on how consumers and auto dealers perceive the influence of online marketing.
Client: True Anthem
True Anthem uses artificial intelligence to optimize content delivery. This report covers a survey of publishers on their challenges with social content distribution.
This white paper examines the emerging trend of multi-cloud architectures and explains how companies can benefit from comprehensive tools for management such as Carpathia’s.
Examining the challenges and opportunities for cities to better use the data they have while preparing for a smarter future. Includes mobility, transit, smart grid, smart buildings and infrastructure.
Written for business leaders, this report examines security strategies and technologies for connected cars.
This white paper includes an overview of new security threats, outlines steps companies should take to prepare for or recover from a breach, and discusses the roles and skill sets needed.
This report outlines best practices and methodologies for companies that have experienced a cybersecurity breach.
Every company wants to hold onto their customers, but relentless marketing turns people off. This blog post for the IBM Big Data Blog explores three ways businesses can use data to increase loyalty.
I frequently work with the Bing Ads team writing web copy. In this case, I took a welter of interesting stats and actionable insights that the team had gleaned from search data and created an engaging blog post.
I created four bylined articles for email marketing provider BlueHornet, working with their subject-matter expert and pulling from company assets: