Autonomous vehicle demonstrations are ubiquitous at tech events and auto shows. But rides are usually only available to industry executives and journalists. For the 2020 North American Auto Show in June, the Michigan governor’s office, MDOT and the Michigan Economic Development Corporation’s PlanetM program joined forces to promote driverless vehicles to the public.
Five teams of vendors won the right to provide transportation not only to the show but, at least potentially, to other points of interest in downtown Detroit. The plan is to let anyone download a special version of the Moovit app and book rides on the driverless shuttles (that will, of course, have operators on board).
In the world of consumer services, we’ve heard for years that the digital experience can make or brake a brand.
As passengers vehicles become more and more automated, automakers will need to up their games and make the digital experience a more crucial part of the brand.
“Carmakers will face a huge pivot in advertising when their cars begin to drive themselves. No more will commercials showing people, hair blowing in the wind and driving into the sunset, make sense. Instead, they’ll need to play up factors such as reduced stress, comfort and relaxation.”
… and other questions. Such as, who will clean the trash left in an autonomous taxi and how do you know whether a self-driving vehicle is performing correctly? In an autonomous world, some connected services will disappear, while there’s a need for new ones. What are the opportunities?
All-electric vehicles as replacements for petrol-powered cars and trucks are seen as crucial for clearing the air, while truly autonomous vehicles for private and public transportation could make transport safer and more efficient. This article looks at the state of the industry today and what’s necessary to move forward.
With automakers firmly committed to producing autonomous vehicles, will self-driving features be seen as luxurious? How soon will they become expected, the way automatic transmissions and power steering are? This article explores how and whether car makers will handle messaging about self-driving features.
In the next 10 years, some form of artificial intelligence will be installed in 100 percent of new cars, according to IHS Markit.
This article describes current use cases for AI as well as the hurdles still to be overcome. One interesting idea from Luca DeAmbroggi of IHS is that there might be some kind of external certification process for an automotive AI — like a driver’s license.
Artificial intelligence is a key enabling technology for self-driving and semi-autonomous cars. This report examines the areas where machine learning, deep learning and big data already are deployed, and what the next steps are.