AdWords and self-service advertising transformed the ad landscape. So far, television ads are the last holdout against automation. But programmatic TV is coming.
Seems like virtual reality is about to blow up. Mozilla and Google plan to implement browser APIs that will let VR developers make their virtual worlds accessible via the browser. Users still will need headsets, however.
I didn’t choose the title; Detroit is much cooler than Oakland.
The photo is by Jesse Welter, who leads photo expeditions all over the city.
I’m experimenting with Contently, a new service for freelance writers. It’s slightly painful to curate and organize clips, but it’s an interesting way to create a profile. (Also, please check it out if you’re interested in hiring me.)
Here’s my profile:
Insurance telematics is a great idea: A driver installs a device in the car that tells the insurer how she drives. Selling this to consumers is the first battle. This podcast with Frederic Bruneteau, managing director of Ptolemus Group, has intensively studied various products — and failures — in Europe and North America.
The industry calls this technology “usage-based insurance” or UBI.
In this podcast, we discussed the few success stories and the danger that insurers without a telematics offering might end up with the worst drivers as customers.
Telematics and Market-Specific UBI Solutions with Frederic Bruneteau