How local stations can copy the playbook of national broadcasters to take advantage of the interactivity in ATSC 3.0, the new standard.
Media fragmentation, social news, over-the-top viewing? Don’t matter to local television.
Local TV news beats national news in trust, reach, revenue and value.
Don’t believe it? Read the polls.
This was a fun and also eye-opening piece for me to report. President Obama’s new regulation requires employers to pay overtime to staff making as much as $50,000 a year. The question my article was supposed to answer was, what are advertising agencies doing now to improve work/life balance for their staff?
It sounds like a lot of fun to work at these agencies, with classes, outings and trips. On the downside, junior staffers work days, evenings and weekends. What do you think? Would these perks drive you to work day and night?