Are Media Companies Cannibalizing Ad Sales by Publishing to Social Media?
Twitter Moments recently went live for me, providing a curated selection of top tweets. And very soon, Twitter will test “promoted moments,” that is, brand content, according to Venture Beat. With Facebook providing APIs to let publishers including the New York Times publish directly via Instant Articles, it seems media companies are anxious to harness the power of social medial. But what about their business model of showing ads against content?