In the world of consumer services, we’ve heard for years that the digital experience can make or brake a brand.
As passengers vehicles become more and more automated, automakers will need to up their games and make the digital experience a more crucial part of the brand.
“Carmakers will face a huge pivot in advertising when their cars begin to drive themselves. No more will commercials showing people, hair blowing in the wind and driving into the sunset, make sense. Instead, they’ll need to play up factors such as reduced stress, comfort and relaxation.”