Will We Really See the Demise of Cookies?

Internet cookies are the Mark Twain of marketing: We’ve been hearing they’re dead — or should be abolished — since the commercial web began. At AdExchanger’s Programmatic I/O conference in San Francisco last week, one speaker warned that marketers need to find a solution by June, thanks to browser makers making do-not-track the default setting. We’ll see.

Read it: Should Marketers Fear the Cookie Apocalypse?

PHOTO: Plutor

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