Instagram advertising saw 400 percent growth from August through December, according to Brand Networks. Consumer packaged goods, fashion and retail are among the top spenders. It feels a little bit like coming full-circle back to the days of glossy magazine ads. What’s different is that, instead of hoping people will buy the magazine, you can not only target who you want to reach on Instagram, you can also encourage them to distribute your luscious product shots to their friends.
Adding an adorable baby never hurts, either.