The auto industry is firmly behind autonomous cars, and so is the U.S. government. But despite a lot of hoo-hah in the press, consumer interest is low.
Kelley Blue Book’s Future Autonomous Vehicle Driver Study surveyed 2,264 consumers aged 12 to 64 and found a strong disconnect between those of us in the auto-tech bubble and real-world folks.
This interview with Karl Brauer, executive publisher of Autotrader and Kelley Blue Book, goes over the findings. Bottom line: Consumer education needs to be better.